To bring lots of cheer during Christmas, Haagen Dazs launched the Limited Edition Marc de Champagne Truffle ice cream. Kult was asked to help conceptualise the Singapore launch of this premium ice cream and make it the taste of the holiday season.
Working together with the interior designer team from Farm, a pop up store was designed at the entrance of Wisma Atria, along Orchard Road.
Inspired by the idea of Champagne, the entire interior was lined with champagne flutes. And these flutes were in red to reflect the Christmas spirit. To elevate the experience even further, Marc de Champagne. Truffle macarons were created specifically for this outlet.
• Over 3,600 visitors to the House of Haagen-Dazs outlet
• 76% positive impression change
• 66% increase in handheld sales vs. average of handheld in CVS
• PR Reach of over 5 million
• PR Value over USD200,000