Kult was tasked to conceptualise the Singapore launch of House of Häagen- Dazs, and promote their Secret Sensations range of ice cream through a luxury experience that generates PR, word-of-mouth and brand re-appraisal.
The House of Häagen- Dazs was recreated with elements inspired by the TVC to create a luxurious experience, with modern entertainment.
The campaign saw:
• Chauffeur driven cars through partnership with Uber
• Secret Sensations cocktails specially created by an award-winning mixologist from Tippling Club
• Choreographed burlesque act
• Live unannounced performance by Emmy the Great (UK)
The event saw a turnout of over 200 celebrity, media and blogger guests. 21 pieces of media feature, including a 6-page spread and cover story in NYLON Singapore and an interview for the Regional President of Asia, Middle East and Africa for General Mills on CNBC, the House of Häagen Dazs saw over SGD$100k worth of PR value.