Nike Global tasked Kult to curate a series of football inspired artworks to showcase at a 10 day interactive show on Nike Football innovations. The event ‘Hypersense: The Art & Science of Modern Football’, was held at the prestigious ArtScience Museum, Marina Bay Sands in Singapore.
We commissioned 24 artists to bring the sensory nature of football to life. Hand-picking emerging graphic designers, illustrators and typography artists from Asia and around the world giving them each a brief relating to the history of Nike football and new product innovations such as National Team Kits.
The artworks were showcased at the museum and a book that featured the artworks were published and given away at the exhibition.