Kult Studio & Gallery collaborated with local production house, Design & Print International (DPi), to launch a new merchandise collection.
Kult Kollab translates art from street artists around the world into wearables, pushing the boundaries of art and fashion. The launch took place as part of Multiply: A Majestic Playground at the New Majestic Hotel.
Kult Kollab dares the masses to be bold, allowing themselves to break free from their comfort zones and wear their [he]art on their sleeves.
In the spirit of constantly looking to explore expressing art in different mediums beyond a canvas or print, the idea of wearable art came about. This collection aimed to be the enabler for the fire in all of us, no matter how small the spark.
Kult decided to select pieces that had bold colours and imagery that really pops out. The art needed to be the first thing one spots in a crowded space.