The quarterly magazine selects its themes based on topicality. Themes from previous issues include Trust, AIDS, and Superstition. A brief is sent out to a curated network of local and international visual artists who are invited to present their own takes on the subject. The magazine is a dissection of a trending topic using the universal language of images and artworks, stimulating visual conversations, and prompting the public to look at the every day in new ways.
The magazine gained recognition for offering a refreshingly edge take on hot-button topics to youth. Brands such as Nike, General Electric and the National Library Board were quick to leverage off its pioneering formula of getting a message across by commissioning issues of Kult Magazine.
Beyond the printed page, Kult Magazine has also explored alternative mediums for creative expression. Issue 17, Cars, saw the use of augmented reality. Artworks came to life through animation when you hovered your phone screen over the pages. Issue 21, Dreams, included the work of creatives beyond the visual field. A brief was extended to music makers as well as new media artists, whose final works were housed on a microsite that became the perfect companion to the magazine.
As a response to the digital age and the withering of the print industry, selected artworks were transformed into entertaining animations that Kult put up on social media. The animations bridged the print and digital gap, and also acted as prime marketing content for the magazine by giving the online audience a sneak peek into its pages.
The last issue of Kult Magazine was published in 2017. After almost 10 years of being a platform for budding artists and a source of inspiration for many creatives, both in school and the industry, Kult will be focusing its resources on its other pillars.
To read more about previous issues of Kult Magazine, click HERE.