4 September 2010, Old School, Singapore | Premier watch and accessories brand for the youth lifestyle market, Nixon, has held Art Mosh events in major cities across the world. Nixon wanted to apply a collaborative approach to the Art Mosh and give back to the community by creating a kick ass party and exhibition that involves Nixon’s friends and supporters.
Kult was briefed to curate an exhibition that showcased work from various creative fields and within this framework, establish a distinctly Singaporean flavour, culminating in an event that surpasses the quality of Nixon Art Mosh events around the world.
An art focused exhibition for the first 3 hours including live silkscreening and painting. The rest of the night sees live performances by 2 bands and 1 DJ.Our event dressing solutions included a hawker-style popiah booth, which we re-purposed as a DJ booth, a toaster hanging over a bath tub (a visual of Nixon’s company ethos) and a large projection showing Nixon surf and skate videos.
Over 1,000 of Singapore’s fashion friendly youth attended. The merchandising executives from CK Tangs saw the potential of the content for in-store display and consequently
gave Nixon 3 premium shop windows to display the artworks and re-create a mini Art Most in-store experience. Kult was invited to organise Art Mosh II the following year.