24, 25 November 2012, Malaysia | Urbanscapes is a music and art festival that takes place annually in KL. The founders approached Kult to launch a regional PR campaign to generate ticket sales in key regional markets – Singapore, Thailand and Indonesia. We were also tasked with creating an art installation that would generate PR and involve artists from the region.
Kult worked with local partners in each of the markets to run a PR campaign in online, print and radio media. Partnerships were established with key lifestyle media in each market and a regional partnership with MTV Asia. Kult commissioned artists across the region to create a series of Monster installations that were displayed on the festival site and promoted as the ‘Kult Real Horror Show’. This also included a remix video showcase of vintage horror movies.
The total reach in 3 markets was 426,156,308. This included a 15 minute post event reportage on MTV Asia, broadcasted across the region.