In collaboration with advertising agency Y&R, we have been driving a social media content platform for Caltex. Inviting people to blog about their journeys and share them online and offline in the form of zines. These journeys are designed to inspire and offer insights into Asian cities such as Thailand, Hong Kong, Malaysia and Philippines. To support the website "Fuel my City" Kult has created a collection of Limited Edition Merchandise which can be claimed by interacting with the Platform.
To read more about Fuel My City, go here #fuelmycity