SHINE Youth Festival, by the National Youth Council, is a celebration of the abundant talent that young people in Singapore possess.
On this day, they get a chance to showcase their creativity under the mentorship of highly talented artists. This 3-day event was held in the heart of Orchard Road and included music, dance, art, sports and more.
Kult was invited by Urban Artery, organisers of the event, to curate the entire visual arts segment. The challenge was to stand out in a venue that would be packed with people and contain distraction of the bright lights of the malls and the noise of the traffic.
To answer the brief, we identified art expressions and artists who created work that was unique, engaging and allowed for complete focus such that it drowned out the distractions around them.
Apart from the immersive artworks, visitors to the festival also had a chance to wheatpaste photos of themselves on our “Wall of Fame”, watch live Graffiti Battles and interacted with pyramids designed by artists and mentees.
The art segment was well received by the public, and won the following awards in the Marketing Events Awards 2015.
1. Silver for Best Arts Event
2. Gold in the Best Event for Targeted Community
3. Silver for Best Use of Venue