MAKNA (National Cancer Council Malaysia) approached Kult to create exhibition booths for their NPO Forum and Fair. The brief was that the booths should each be able to tell a clear and compelling story of the 75 NPOs and the benefits they deliver. They also wanted the booths to break away from the typical booth design.
Kult tapped into the rich Malaysian street art talent by bringing together the five street artists Black (Fritilldea), Cloakwork, Katun, Kenji & Snozze to mentor young, new and exciting artists from Kuala Lumpur to create visuals that will be applied across the booth panels.
The teams were divided according to four clusters: Education, Environment, Health and Welfare.
Over four months, the artists came together and produced vibrant but distinct visuals that communicated the unique stories of the various NPO clusters. The result was a stunning fair set up that was seen by over 10,000 visitors. Every piece of art was taken away by the NPOs for their future use.