Tiger Beer wanted to create a global brand-owned platform that would allow Tiger to connect with its young adult target market across the world.
We conceived Tiger Translate, a global initiative to highlight Asia’s brightest creatives and nurture collaboration with Western artists, to generate a wealth of new content that is inspired and owned by Tiger Beer. Brought to life through a series of exhibitions, events, publications, limited edition merchandise, online and PR.
In the 7 years of the program, Tiger Translate had been activated in 17 of Tiger’s priority markets with over 100,000 people attending the events.. With 10,000 unique visitors to www.tigertranslate.com each month and S$13,000,000 worth of PR value to date. Tiger Translate books sold in bookshops throughout Asia, Europe and US.