HÄAGEN-DAZS POP-UP SHOP 2013
1 December 2013, Wisma Atria, Singapore | To reinforce the ultra-premium status of the House of Haagen- Dazs during the Christmas period, Kult designed and built a pop-up shop inspired by the new limited edition flavour, Marc de Champagne Truffle. It was an ice cream outlet unlike any other in Singapore.
This House of Haagen-Dazs outlet garnered over 3,600 visitors, received 76% positive impression change, 66% increase in handheld sales vs. average of handheld in CVS and had a PR Reach of over 5 million. The estimated PR Value was over USD200,000.