1 December 2013, Wisma Atria, Singapore | To reinforce the ultra-premium status of the House of Haagen- Dazs during the Christmas period, Kult designed and built a pop-up shop inspired by the new limited edition flavour, Marc de Champagne Truffle. It was an ice cream outlet unlike any other in Singapore.

Marc de Champagne Truffle macarons were created specially for this outlet

This House of Haagen-Dazs outlet garnered over 3,600 visitors, received 76% positive impression change, 66% increase in handheld sales vs. average of handheld in CVS and had a PR Reach of over 5 million. The estimated PR Value was over USD200,000.