3 June 2013, High Street Centre, Singapore | Kult was briefed to conceptualise the Singapore launch of House of Haagen-Dazs, and promote their Secret Sensations range of ice cream through a luxury experience that generates PR, word- of-mouth and brand re-appraisal.
Live performance by Emmy the Great (UK)
Secret Sensations cocktails specially created by award-winning mixologist from Tippling Club
Celebrities Zurina Bryant, Justin Bratton, Linda Black, Oli Pettigrew, Model Sofia Wakabayashi, MTV VJs Alan Wong and Hanli Hoefer
Over 200 celebrity, media and blogger guests attended the launch. There was a total of 21 pieces of media, including a 6-page spread and cover story in NYLON Singapore and an interview for the Regional President of Asia, Middle East and Africa for General Mills on CNBC. The launch had over SGD$100k PR Value.