HOUSE OF HÄAGEN-DAZS 2013
3 June 2013, High Street Centre, Singapore | Kult was briefed to conceptualise the Singapore launch of House of Haagen-Dazs, and promote their Secret Sensations range of ice cream through a luxury experience that generates PR, word- of-mouth and brand re-appraisal.
Over 200 celebrity, media and blogger guests attended the launch. There was a total of 21 pieces of media, including a 6-page spread and cover story in NYLON Singapore and an interview for the Regional President of Asia, Middle East and Africa for General Mills on CNBC. The launch had over SGD$100k PR Value.