28 October 2011, Queen Street, Singapore | Kult was approached to create a distinct and memorable brand experience for Bombay Sapphire Singapore to celebrate 250 years of its unique recipe. The Blue Room is an annual global travelling exhibition, giving artists a platform to create Bombay Sapphire-inspired artworks that are ‘Infused with Imagination’.
Kult curated the Bombay Sapphire Blue Room exhibition within the former Double O Artspace. We invited 10 established solo designers and collectives across a range of mediums to create artworks that were showcased at this month-long event. Artworks on display included intricate illustrations, sound reactive walls, jewelry design and photography. The month long exhibition garnered 10,000 visitors and received SGD2million worth in PR Value.