5 November 2011, East Coast Parkway, Singapore | To launch the new range of ‘EasyTone’ footwear and clothing, Reebok wanted to build a lifestyle positioning and demonstrate how the apparel can be incorporated into everyday activities, to enjoy the benefits of muscle toning anytime. Thereby reinforcing the message ‘Take The Gym with You’.
Reebok EasyTone Paw’er Walk was Singapore’s most entertaining walk for dog lovers and fitness enthusiasts alike. The event was an afternoon filled with music, games, refreshments and fun. It was a chance for people to get out and exercise, bond with their dogs and have a party-in-the-park with friends.
Activities during the event included an assault course, frisbee, doga (yoga with dogs) and musical chairs, while a look-alike competition gave owners the opportunity to win prizes. There were booths selling hot dogs, beers, popsicles for dogs and owners as well as a Reebok pop-up shop. Over 1,000 people and their dogs attended the event.