KULT

Urban art gallery, magazine, merchandise and creative studio.

Established in 2009. Singapore. 

REEBOK 2011

REEBOK 2011

24 April 2011, Zirca, Singapore | In 2011 Reebok Global launched a new brand positioning to associate Reebok with fun fitness. Kult was briefed to launch this new positioning to the women in Singapore – Reebok = Fun. 

We created a series of on-ground and in-store opportunities for women to have fun whilst getting fit. A trampoline photobooth toured malls, catching photos of people mid-air. The photos were then used as window display in Reebok stores. 

We invited iconic UK fitness guru Mr Motivator to lead a series of spontaneous work-outs in shopping malls, culminating in an all-girls retro dance workout, held in a nightclub. This was supported by a PR campaign. Over S$300,000 worth of PR coverage generated, including a 20min piece on Channel News Asia and all major radio stations. 

REEBOK EASYTONE PAW'ER WALK 2011

REEBOK EASYTONE PAW'ER WALK 2011

ART STAGE VIP DINNER 2011

ART STAGE VIP DINNER 2011