29 April 2008, Zouk, Singapore | StarHub approached Kult to conceptualise an activity to launch Madonna’s 11th studio album, Hard Candy, available through StarHub.
Inspired by the album, we brought the concept of Girl Power to life through a series of girl-on-girl kickboxing fights, set to the hip-hop beat of the new album. A boxing ring was installed at Zouk and a partnership established with Lonsdale to dress the girls. MTV Asia hosted and filmed the night. Over 1,000 guests, unheard of for a Tuesday night at Zouk. Media coverage in all major papers and MTV Asia.