YAHOO! SCOOTER JAM, VIETNAM 2008
22 November 2008, Vietnam | Kult was briefed to establish Yahoo! Vietnam as the preferred brand and online destination of choice for young people.
A huge scooter jam all-day event held in a public park, inviting young people to ‘Purple my ride’ and display their pimped up scooters to win prizes. Included online blogging community meet-ups, live performances, scooter and helmet customization and numerous brand touch-points. The event welcomed over 6,500 passionate purple people with 45% lift in traffic to Yahoo! Vietnam.