YAHOO! PURPLE HUNT, PHILIPPINES 2009
15 May 2009, Philippines | Kult was tasked with bringing to life the Yahoo! Brand campaign theme, “It’s easy to find when it’s purple’. An online hunt campaign that engaged the consumers and reinforced the campaign theme and brand values. Supported by an on-ground hunt activity to provide tangible expression of the theme and showcase talent unearthed in Philippines. The Yahoo! Purple Hunt campaign delivered unique, personalized and tangible experiences to an estimated audience of 96,178 during the 51 day campaign period.