YAHOO! PURPLE PLUS, VIETNAM 2009
1 May 2009, Vietnam | Purple represents the spirit of Yahoo! that is fun, daring, innovative, unique and authentic. Kult was tasked to reinforce Yahoo! as the preferred ‘starting point’ to the Internet and reinforce its personality. Dynamic engagement was driven with Yahoo! through a blogging contest and a series of experiential events that encouraged continuous and habitual saving of memories online. This resulted in page visits via microsite and banners a whopping 232,344, exceeding the target of 150,000 visits. 3,639 entries were garnered, exceeding the targeted goal of 1,500 entries.