YAHOO! INTERNET NEWBIES, VIETNAM 2009
1 April 2009, Vietnam | Kult was engaged to establish Yahoo! Front Page as the starting point for all newbies in Vietnam. The development of nationwide internet knowledge was a top priority for the Vietnamese Government, so Kult worked with the Minister of Education to conduct internet training sessions in schools. This enabled us to connect Yahoo! with a critical mass of students and teachers.
‘Around the World Wide Web in 90min’ – a fun and educative 90min session to demonstrate how Yahoo! can help students with their schoolwork and facilitate the job of teachers. We drafted the entire curriculum, demonstrating the benefits of key tools such as Search, Answers, Mail and Flickr, in a fun and relevant way.
Working with agency partners in HCMC and Hanoi, we obtained approval from the Education Ministers to roll-out the program, recruited a fleet of university graduates and trained them to become Yahoo trainers and impart the curriculum in a fun and interactive manner. 216,000 students and teachers across HCMC & Hanoi participated.